Most internet marketers know that blogs have an excellent potential to obtain good rankings in Google, provided they are properly optimized. If you learn and implement the tips and tricks that allow you to have an optimized blog, you can see results much faster than in case of optimizing regular websites.
WordPress is the best blogging platform from many points of view. It is free, easy to use and customize and Google seems to love it. Here are a few tips for optimizing a WordPress blog for Google:
1. Do Your Keyword Research Properly
If you imagine you can write about everything that comes to mind and score great traffic volumes, you are wrong. In order to benefit from Google and the organic traffic it can send you, you have to discover and optimize your blog for keywords with high search volumes and relatively low competition. The Google Keyword Research tool can help you discover such gems. It is free and it can help you put together a good list of keywords to use.
When doing keyword research, you want to see the number of monthly searches and the number of sites that are optimized for these keywords.
You should aim for keywords with a decent level of traffic and with low competition. You can set your limits to 500-1000 searches per month, with less than 20,000 optimized web pages. The number of optimized pages can be determined by performing a Google search for the keyword between quotes, also known as an exact search.
2. Customize Your Blog For Google SEO
The first thing you have to customize is the permalink structure. You need to go to Settings -> Permalinks and choose /%postname%/. You are going to see that dynamic URLs are going to be replaced with static ones, containing the words in the post title. This is good for SEO, as it is a signal your page is relevant for the words included in this string.
The easiest method for making sure all your posts are optimized for search engines is to install and use the All in One SEO Pack or another similar WordPress plugin. Such plugins allow you to customize post titles and descriptions, so you can use them to save some time.
Next, you have to update your ping list with all services you want to notify automatically each time you publish a new post.
3. Publish High Quality Content Regularly
Freshly published content is appreciated by Google. This is why you have to add new content to your blog at least a couple of times per week. In addition, remember to use your main keyword in the post title and in the body copy, so that Google can understand what your page is about.
Do all these and you’ll see your organic traffic multiplying as your rankings improve.